Blue Apron Holdings, Inc. Announces Changes to Executive Leadership Team

Blue Apron Holdings, Inc. today announced changes to its executive leadership team.

Tim Smith, currently Blue Apron’s Vice President, Supply Chain, has been promoted to Senior Vice President and General Manager, Consumer Products, a newly created role and team. He joined the company in August 2016. The Consumer Products general management team will drive the innovation roadmap for Blue Apron’s consumer product portfolio, inclusive of its culinary, supply chain, packaging, and consumer insights functions. This new team will lead the company’s ongoing work to deliver more flexible, diverse, and personalized experiences for Blue Apron’s customers, building off its existing product portfolio. In his new role, Smith will report to Matt Salzberg, Blue Apron CEO. Smith has over 15 years of general management and supply chain development experience. Prior to his role at Blue Apron, Smith served as General Manager for Emerging Brands Group, an incubator for on-trend, fast growing brands, at Tyson Foods.

“We recognize that everyone has varying needs and preferences when it comes to home cooking,” Smith said. “The goal of the Consumer Products team is to consistently deliver new and differentiated products under the strong Blue Apron brand we’ve built. We believe this will enable us to cater to more households, and in turn expand our community of passionate home cooks.”

Pablo Cussatti, Senior Vice President of Operations, will also now report to Salzberg.  Cussatti is a seasoned supply chain and manufacturing executive with extensive experience managing large-scale operations across the food industry including Pinnacle Foods, Campbell Soup, and PepsiCo.

Finally, Matthew Wadiak, one of the company’s co-founders, is stepping down from his role as Chief Operating Officer and will transition to serve as a senior advisor to the company.

“As a co-founder and member of our executive leadership team, Matt Wadiak has played an instrumental role in driving forward Blue Apron’s mission to make incredible home cooking accessible to everyone,” said Salzberg. “His contributions to the company have been immeasurable and we thank him for his unwavering dedication over the past five years.”

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